Privacy Policy

The Cauldron Company PLC

The Cauldron Company PLC (“We”, “Us”, or “Our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our sites, including:

    1. https://thecauldron.io/
    2. https://wizardexploratorium.io/
    3. https://shop.thecauldron.io/
    4. https://us.shop.thecauldron.io/
    5. https://efm.thecauldron.io/

1. Personal Information We Collect

We collect the following categories of personal information:

Device Information:

  1. Information about your web browser, IP address, time zone, and installed cookies.
  2. Pages viewed and interactions with our websites.
  3. Referring sites or search terms that brought you to our sites.

Order and Contact Information:

  1. When you make a purchase or contact us through the Site, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  2. This information may be combined with details about in-person visits to our venues to better understand our customers and improve our services.

Other Site Information:

  1. We may obtain both personal and non-personal information about you from other Cauldron-related businesses, partners, or social platforms such as Facebook.
  2. This can include information shared through third-party platforms based on their privacy policies, including details from your profile or account.

2. How Do We Use Your Personal Information?

We use the information we collect in the following ways:

Order and Contact Information:

  1. To process and fulfill orders, including shipping, and providing invoices or order confirmations.
  2. To communicate with you regarding your purchase or inquiries.
  3. To screen for potential risks or fraudulent transactions.
  4. With your consent, we may send you information about our products or services that could be of interest.

Device Information:

  1. To screen for potential risks or fraud (specifically using IP addresses).
  2. To improve and optimize our Site, including analyzing how customers use it and to assess the effectiveness of our marketing campaigns.

3. Sharing Your Personal Information

We share your information with third-party service providers who help us operate the Site and deliver services to you. For example:

  1. Shopify: powers our online store. You can view Shopify’s privacy practices here.
  2. Google Analytics: helps us understand how customers interact with our Site. You can view Google’s privacy practices here.
  3. You can opt out of Google Analytics here.

We may also share your personal information to comply with applicable laws, respond to subpoenas or legal requests, or protect our rights.

4. Behavioural Advertising

We may use your information for targeted advertising or marketing communications we believe will be relevant to you.

For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.

You can opt out of targeted advertising through these platforms:

  1. Facebook
  2. Google

You can also opt out of some targeted services by visiting the Digital Advertising Alliance’s opt-out portal here.

5. Do Not Track

Please note that we do not alter our Site’s data collection or use practices when we receive a "Do Not Track" signal from your browser.

6. Your Rights

If you are a European resident, you have the right to access, correct, update, or request the deletion of your personal information. If you would like to exercise this right, please contact us.

Additionally, if you are a European resident, we process your information to fulfill contracts (such as processing an order) or pursue our legitimate business interests. Be aware that your data will be transferred outside of Europe, including to the United States.

Under CCPA (California Consumer Privacy Act), California residents have the following rights:

  1. The right to know which personal information is being collected.
  2. The right to know if personal information is being sold or shared, and to whom.
  3. The right to object to the sale of personal data.
  4. The right to access one’s own personal information.
  5. The right to equal service and price, even for consumers who exercise privacy rights.

7. Data Retention

We will retain your order information for our records unless and until you ask us to delete it.

8. Minors

Our Site is not intended for individuals under the age of 18.

9. Changes

We may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons.

10. Contact Us

For more information about our privacy practices, or if you would like to exercise your rights or make a complaint, please contact us at:

The Cauldron Company PLC
94B Wallis Road, London, E9 5LN, United Kingdom
Email: privacy@thecauldron.io